Catalina Marketing Corporation and Pathmark Stores, Inc. have announced the launch of the ValuLink program to expand the benefits of Pathmark's Advantage Club Card. ValuLink is a complete customer
relationship management (CRM) solution that provides retailers with a flexible platform to execute multiple objectives, including the ability to interact more personally with their customers through
targeted e-mail programs. The ValuLink program will enable Pathmark to develop an E-Vantage Xtra$ Club that will provide its members with special savings. Customers will be offered the opportunity to
join the club online, which will require their email addresses and their Pathmark Advantage Club Card numbers. Customers will receive Pathmark branded emails with special club savings that are
targeted based on actual purchase patterns.
-- Adam Bernard