Alloy, Inc, a Generation Y-focused media and direct marketing company, and Y-Access, Alloy's teen research company, have launched AlloY-Access reports. The reports will bring access to Generation Y
via a combined database of more than 7.6 million teens and young adults. The results will offer marketers, media, and analysts the market intelligence in the key industry segments relevant to this
demographic. The Style File: an AlloY-Access Report, the first report of the AlloY-Access series to launch, will provide qualitative data reporting on teen girls' fashion and buying habits and trends
of teen buyers. The AlloY-Access Reports will soon expand to include additional studies on other relevant topics including the tracking of teen brands, marketing and promotions that appeal to Gen Y
and reports on effective campaigns. The first full issue will be available by quarterly subscription via the web. The ultimate goal of the Style File is to provide various industries with the market
intelligence needed to understand teen girls and to reach them more effectively.
-- Adam Bernard