Lagardere Active's CarandDriver.com, the destination that helps automotive consumers make intelligent purchasing decisions, announced that a recent digital campaign created and managed by Beyond
Interactive significantly increased ad revenue and overall traffic for the publisher. Beyond Interactive, a digital marketing communications company and partner company of Grey Global Group, built a
predictive model for the client which took into consideration CarandDriver.com's media spending, promotions on Lagardere Active sister properties, and publicity across all other platforms, including
print, television, radio and online. The agency then used the model to plan media spends, resulting in a significant increase in traffic to the site and increased revenue from ad sales.