POPstick Corp., a Boston-based interactive marketing technology and services provider, has announced that four industry leaders have selected its POPstick solution to promote new products, events and
services. Beginning this month, the company will design and implement rich-media B2B interactive marketing programs for Accenture, Dictaphone, Microsoft, and Xerox Engineering Systems. Each client
will use the turnkey POPstick solution, which integrates a Flash front-end, called POPgram, with a powerful campaign-tracking database, called POPgram Manager. The company's design team will create
custom POPgrams to drive each customer's branding and messaging, and its marketing consulting team will provide distribution strategy and results measurement services.