Two years into its menu and marketing overhaul under Roland Smith, Wendy's is rolling out four "premium" salads -- Apple Pecan Chicken, Baja, BLT Cobb and Spicy Chicken Caesar -- which are made with
nine types of greens, Pamela Parseghian reports. They have a suggested retail price of $5.99.
"We are raising the bar on salads again," says Ken Calwell, chief marketing officer for
the No. 3 burger chain, which has more than 6,600 units worldwide. "Wendy's new premium salads offer the high-quality ingredients and choice that our customers crave."
Wendy's is also
testing a breakfast menu, which some observers say may be introduced as early as next year, at select locations in Kansas City, Pittsburgh and Phoenix. It includes an "artisan" sandwich that has a
"cracked egg," hollandaise sauce, Asiago and choice of bacon or sausage for $1.99. A warm cranberry and oatmeal bar, which is similar to a muffin top, is testing for $1.29 and a "fire-roasted" burrito
with shredded pepper-Jack cheese and apple-wood smoked bacon costs $1.99 in a Wendy's location in Kansas City.
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