Centric unveiled a new online, offline, and integrated marketing methodology that is designed to be easily measurable, providing Centric's clients with instant
feedback and real time results. Centric is calling the methodology "New Advertising." New Advertising creates an online dashboard for tracking the results of both online and offline advertising,
providing instant stats visible to both client and the agency. These stats are used to adjust the creative and media buys in order to achieve best results.
-- Adam Bernard