Alloy Buys Competition

  • October 3, 2001
Alloy, Inc., a Generation Y-focused media company and direct marketer, has acquired Dan's Competition, Inc., a major direct marketer to teenage boys specializing in BMX biking equipment and related apparel. Under the terms of the agreement, Alloy has issued approximately 2.1 million shares of its common stock and paid $11.0 million in cash to complete the acquisition. -- Adam Bernard
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