Biz360, a provider of analytic applications for external information, has announced that NetLedger is using Market360 to measure and increase the effectiveness of their Corporate Communications
efforts. Market360 is an automated solution for real time analysis of corporate communications across all media. Market360 delivers objective analytics for difficult to measure concepts such as brand
awareness, competitive positioning and industry mind share. Each Market360 user receives individually tailored up-to-date information to objectively measure the ROI (Return on Investment) of Marketing
and Corporate Communications efforts, including metrics such as ad-equivalency, message effectiveness, and even industry mind share. With intelligent analytics, Market360 enhances targeting and goal
setting for future Corporate Communications and Marketing activities.
-- Adam Bernard