A new marketing research system developed by Hershey Foods Corporation and NFO WorldGroup is being recognized with a top research industry award for innovation and methodology. The program, From
Tradition to Innovation: Bridging historical mail panel data to online research, is the first-place winner in the 2001 EXPLOR Awards for "Exemplary Performance and Leadership in Online Research,"
sponsored by the A.C. Nielsen Center for Marketing Research, the University of Wisconsin-Madison, School of Business and the American Marketing Association (AMA).