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Public TV Drafts Rules To Favor Mergers

  • Current , Thursday, July 15, 2010 11:30 PM
Draft rules for allocating CPB Community Service Grants to public TV stations recommend a new wave of incentives for mergers and other joint operations. The incentives -- ranging from $500,000 to $1.5 million per station -- plus economic pressures from the recession, could give an extra push to CPB's ongoing matchmaking efforts. Four stations in the Los Angeles area, for example, have been discussing possible collaborations since January.

Another proposed provision would require stations to apply noncommercial underwriting rules to Web site advertising if they want to count the revenues as "nonfederal financial support" in calculating their CSGs.

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