• Paid Content, Thursday, July 15, 2010 11:30 PM

Microsoft is canceling "1 vs. 100," the live game show it launched for its Xbox Live online gaming service a year ago, which was a pioneer in bringing TV style entertainment to video game consoles. In a short statement, the company says that "after two successful seasons" the show won't come back and that the "1. vs. 100 team is now focusing their skills and applying the technology used to develop "1 vs. 100" to new projects that will be unveiled in the future."

The show was part of a larger initiative by Microsoft to broaden the appeal of the Xbox beyond its core young, male demographic. It let thousands of Xbox owners respond to trivia-style questions, while listening to a live show host. On average, it attracted "more than half a million unique contestants" weekly during its first season, according to Microsoft. Sseveral big advertisers ran spots during commercial breaks, including Honda, Sprint, 7-Eleven and Doritos.

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