A public service TV spot celebrating America's extraordinary diversity, created by The Advertising Council and GSD&M in response to the September 11th tragedy, will be spread to the email accounts of
over a million Americans during the next week, thanks to resources and technology donated by helloNetwork and NetCreations.
The television and video mail public service ad, voluntarily produced by
GSD&M, features people of many ages, races, and religions, representing the population of this country, with each character proudly stating, "I Am An American." The spot emphasizes that America knows
no boundaries in the color, ethnicity, or religion of her people, encouraging all Americans to recognize each other in unity in the wake of the September 11 attacks.
The Ad Council says
helloNetwork's streaming media platform was ideal for this campaign because the format will reach virtually all Americans targeted for the video mail campaign without the need for any plug-ins,
downloads, or player installations. When the email is opened, the streaming video mail will showcase the same commercial seen on television. NetCreations donated email distribution lists to reach the
million plus Americans targeted for the campaign and will be able to track the effectiveness of the video mail.