DoubleClick Inc., a digital marketing solutions company, has announced a strategic alliance with the Privacy Council, the premier knowledge management and consulting company for privacy and data
protection. The agreement will allow DoubleClick clients to work with Privacy Council for all of their privacy needs, including issues relating to the Platform for Privacy Preferences (P3P). P3P is a
tool that automatically screen Web sites according to privacy policies. The feature summarizes a site's privacy policy according to the user's browser setting.
-- Adam Bernard