Four weeks after the devastating attack on the World Trade Center, Governor George E. Pataki and Mayor Rudolph W. Giuliani take to the airwaves to proudly proclaim New York's resurgence and trumpet
its resilience in a new "I Love NY" television commercial. The spot is the first phase of the State's unprecedented $40 million advertising campaign to bring visitors back to New York. The
sixty-second commercial invites business travelers and tourists to "Come see New York united in its finest hour." The commercial will begin airing Wednesday, October 10, on stations from Boston to
Washington, and as far west as Cleveland. To maximize its significance, the spot will be "roadblocked," or launched simultaneously, on more than 100 stations just prior to 8:00 p.m. EST this
Wednesday. The commercial is scheduled to run for six weeks. In addition to the new television commercial, the multi-media tourism outreach campaign will also feature radio and print ads, as well as
outdoor advertising, internet ads and direct mail in ensuing weeks.