ADVO, Inc. is planning a major expansion of its recently announced weekend mailing program in Detroit through a partnership with Detroit Newspapers. The new five-year agreement will create an expanded
advertising vehicle, which combines targeted direct mail with newspaper distribution. The program will be co-branded and include both the Detroit Free Press (a Knight-Ridder newspaper) and The Detroit
News (a Gannett newspaper). Beginning this month, the program will initially cover approximately 600,000 households with an increase to 850,000 households planned for early 2002. ADVO is the nation's
largest full-service targeted direct mail marketing services company with annual revenues of over $1 billion. The Company's core ShopWise branded shared mail program is distributed nationally to
approximately 60 million households weekly.