Amazing Media, a provider of interactive ad services, has announced that weather.com has begun offering site users the chance to develop their own easy-to-create online advertising campaigns and
target them at local customers within their area. The product, AdVariant, will provide weather.com, the official site of The Weather Channel, the opportunity to sell ad inventory to a virtually
untapped market - the local, small-to-medium-sized ad buys under $15,000.