• by Aaron Goldman , Op-Ed Contributor, July 28, 2010

Anytime I find myself in a pinch for column fodder, I know I can always fall back on a little Search Haiku.
It's not as exciting as covering the search news blotter, but hopefully it will still be as entertaining for you.
So here is a fresh new installment of rhymes, adding to my collection from '06 and '09.
I decided to go with a theme this time, and also added in a display URL line.
Oh boy, enjoy!

SEM Has Certainly Changed
Becoming Much Broader In Its Range
And Making Marketers A Bit Deranged
DonDraperRollingInGrave.com

Now Social Ads Are PPC
You Can Buy Them On Facebook Easily
What Will Happen With Google Me?
DontGiveAZuck.com

PPC's Even On Twitter
Test It Now Or Be Called A Quitter
It Won't Perform So Don't Be Bitter
NobodyUsesTwitter.com.com

Mobile Search is Very Hot
People Check In on Foursquare a Lot
With No PPC, The Inventory Will Rot
MayorOfMonetizationNeeded.com

Video's Catching Fire Too
PPC on YouTube's Available To You
But UGC's Playing With Fire, Foo
IStillHeartNumaNumaThough.com

PPC's Even Taken Display
Now You Can Buy Banners The SEM Way
Bid in Real-Time And Optimize Today
RIPMediaPlanning.com

And What About Dear SEO?
It's In All Of The Above You Know
Content's King, We Learnt Long Ago
DoesThatMakeSEOsQueens.com

Create Content Fruitfully
And Distribute It All So Liberally
More Engaged Customers You Will See
JustAskOldSpice.com

Earned Media's Got Buzz
ROI Can Be Higher Than PPC Ever Was
Remember To Include Labor Cost, Cuz
NoSuchThingAsFreeClicks.com

Now What Of Yahoo & Bing?
Will The Combo Make Marketers Sing?
Or Just Be Another Ill-Fated Fling?
BartzAndBallmerBFF.com

Whatever Happened to Ask?
Someone Should Take Diller To Task
And Make Him Wear The Butler Mask
BringBackJeeves.com

Let's Not Overlook AOL
The Google Deal's Doing Quite Well
And They've Avoided Highway To Hell
BeContentWithContent.com

The Big G's Looking Pat
Page & Brin's Wallets Growing Fat
Pulled $700M For ITA Outta The Hat
MustBeNice.com

Emerging Platforms Abound
Social Gaming's Buzzing All Around
For Zynga, $100M Google Has Found
PleaseNoMoreVilles.com

Behold The Common Link
Present In All But The Kitchen Sink
Makes CMOs Really Stop And Think
RhymesWithLurch.com

With SEM At The Center
Any Search Geek Can Be A Mentor
And Any Media Desk's A Renter
PositionedWell.com

I Know It Can Seem Scary
Ruling The Media Biz Can Be Hairy
The World Revolves Around The Query
AintThatRightSergeyAndLarry.com

Dare I Inflate Your Head?
Dare I Declare Trad'l Media Dead?
Dare I Envision The World SEM-led?
Yes.com

So Go Forth SEM Pros
Claim Your Stake, My Sisters & Bros
Be Ready To Drink From The Firehose
GodErGoogleSpeed.com