The New Haiku -- 2010 Edition

Anytime I find myself in a pinch for column fodder, I know I can always fall back on a little Search Haiku.
It's not as exciting as covering the search news blotter, but hopefully it will still be as entertaining for you.
So here is a fresh new installment of rhymes, adding to my collection from '06 and '09.
I decided to go with a theme this time, and also added in a display URL line.
Oh boy, enjoy!

SEM Has Certainly Changed
Becoming Much Broader In Its Range
And Making Marketers A Bit Deranged

Now Social Ads Are PPC
You Can Buy Them On Facebook Easily
What Will Happen With Google Me?

PPC's Even On Twitter
Test It Now Or Be Called A Quitter
It Won't Perform So Don't Be Bitter

Mobile Search is Very Hot
People Check In on Foursquare a Lot
With No PPC, The Inventory Will Rot

Video's Catching Fire Too
PPC on YouTube's Available To You
But UGC's Playing With Fire, Foo

PPC's Even Taken Display
Now You Can Buy Banners The SEM Way
Bid in Real-Time And Optimize Today

And What About Dear SEO?
It's In All Of The Above You Know
Content's King, We Learnt Long Ago

Create Content Fruitfully
And Distribute It All So Liberally
More Engaged Customers You Will See

Earned Media's Got Buzz
ROI Can Be Higher Than PPC Ever Was
Remember To Include Labor Cost, Cuz

Now What Of Yahoo & Bing?
Will The Combo Make Marketers Sing?
Or Just Be Another Ill-Fated Fling?

Whatever Happened to Ask?
Someone Should Take Diller To Task
And Make Him Wear The Butler Mask

Let's Not Overlook AOL
The Google Deal's Doing Quite Well
And They've Avoided Highway To Hell

The Big G's Looking Pat
Page & Brin's Wallets Growing Fat
Pulled $700M For ITA Outta The Hat

Emerging Platforms Abound
Social Gaming's Buzzing All Around
For Zynga, $100M Google Has Found

Behold The Common Link
Present In All But The Kitchen Sink
Makes CMOs Really Stop And Think

With SEM At The Center
Any Search Geek Can Be A Mentor
And Any Media Desk's A Renter

I Know It Can Seem Scary
Ruling The Media Biz Can Be Hairy
The World Revolves Around The Query

Dare I Inflate Your Head?
Dare I Declare Trad'l Media Dead?
Dare I Envision The World SEM-led?

So Go Forth SEM Pros
Claim Your Stake, My Sisters & Bros
Be Ready To Drink From The Firehose

11 comments about "The New Haiku -- 2010 Edition".
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  1. Jeff Schlueter from Nexidia Inc., July 28, 2010 at 11:17 a.m.

    Entertaining read
    Makes a lot of sense to me
    But it's not haiku.

  2. Jeff Schlueter from Nexidia Inc., July 28, 2010 at 11:18 a.m.

    That last comment would have been funnier if the system had maintained my line breaks!

  3. Jim Quinlivan from Strata-G Communications, July 28, 2010 at 11:24 a.m.

    Not haiku. Try: 17 words, in lines of 5, 7, 5.

  4. Paula Lynn from Who Else Unlimited, July 28, 2010 at 1:53 p.m.

    Terrific ! Haiku, Seek a cue, whatever. Very entertaining and true.

  5. Rob Garner from Author of "Search and Social: The Definitive Guide to Real-Time Content Marketing Wiley/Sybex 2013, July 28, 2010 at 5:14 p.m.

    Jeff and Jim - Aaron is writng "Google Haiku" - the PPC ad format. I guess it is kind of an inside joke.

  6. Iris Salsman from I. Salsman PR, LLC, July 28, 2010 at 10:16 p.m.

    Sorry, those are not haiku
    But they are funny just the same
    I'm jealous of your talent.

  7. Iris Salsman from I. Salsman PR, LLC, July 28, 2010 at 10:18 p.m.

    Sorry, those are not haiku
    But they are funny just the same.
    I'm jealous of your talent.

  8. Janel Laravie from Chacka Marketing, July 29, 2010 at 1:37 a.m.

    Oh, how you make me laugh! Love this and sooooo looking forward to your book in less than a month!

  9. Aaron Goldman from Mediaocean, July 29, 2010 at 2:47 a.m.

    Thanks for the comments all. As Rob points out, "New" Haiku was a nod to writing prose within the limitations of Google's ad specs. Termed it Haiku 2.0 in last year's edition but that apparently wasn't much clearer. Suppose Google Haiku is the way to go for the '11 batch.

    Janel - t-minus 29 days! You have placed your order at, right!?! (Oh wait, you already have a free signed copy coming!)

  10. Jeremy Bloom from (Kosher Ham Ventures, LLC), July 30, 2010 at 11:10 a.m.

    Can't wait for! You can see the dapper author, himself, modeling "Google Me" tees (printed on fine American Apparel threads) at

  11. Jeff Imparato from Topeka & Shawnee Co. Public Library, September 8, 2010 at 11:42 a.m.

    A new Haiku view
    For Search Marketers who do
    Social media too.

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