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News Corp. Ponders New Digital Venture

  • CNBC, Sunday, August 1, 2010 10:33 PM
CEO Rupert Murdoch is considering creating a new purely digital news venture and would be available through subscription on devices like the iPad. The news play under consideration would aim to redefine how news is consumed in the digital space with an entirely new interactive format. It would not be a newspaper or a web site or derivative of one of News Corp's existing papers.

It would incorporate text, photo, and video, and it would be tailored for iTunes app format. The subject matter would be news for a national audience. Dow Jones' Wall Street Journal already has a popular subscription App; the subject matter of this venture would likely be more similar to the New York Post's populist tone. New gadgets and distribution platforms offer an opportunity to change consumer expectations that news should be free.

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