Abercrombie & Fitch's new magazine has been available since last week in its New York store at the city's South Street Seaport. So far, it doesn't seem to be generating the same kind of buzz for the
New Albany, OH, company that the old one did. But maybe things will get racy at tonight's launch party for the magazine, being held at the trendy Gansevoort Hotel in Manhattan's meatpacking district.
The retail chain, which reported a same-store sales decrease of 5 percent in June, could use some excitement.
Read the whole story at DMNews, July 14, 2004
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