MyPoints Likes Flowers

  • November 5, 2001, Inc., a provider of Internet direct marketing and membership services, announced a marketing agreement with FTD.COM, an Internet and telephone marketer of flowers and specialty gifts. Under the terms of the agreement, will utilize its targeted marketing products to promote FTD.COM products and programs to the more than 10 million MyPoints members. In addition, the agreement provides FTD.COM with the opportunity to build brand loyalty and increase online sales through the use of marketing tools. The agreement builds upon several successful MyPoints campaigns for FTD.COM, including Mother's Day and Valentine's Day promotions. -- Adam Bernard
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