• December 4, 2001

Turn On Media has announced the debut of its interactive marketing technology, also called Turn On Media. Developed for marketers looking to maximize customer loyalty and increase lifetime customer value through brand awareness, direct marketing and engaging content, the product provides a branding and direct response communication channel between companies, brands and their customers every time those customers turn on their PCs - even before Windows loads. Clients, both b-to-b and b-to-c, can employ opt-in methods to ensure that only those customers interested in receiving the First Impression full-screen messages will receive them on their computers at boot up, based on their preferences. Uses for Turn On Media include advertising, sponsorships, direct marketing promotions, music and movie trailers, affinity programs and internal corporate communications.