In partnership with
Entertainment Weekly, YouTube just announced the launch of a specialized site for getting a sneak peek at the new television season, which includes "bite-sized previews of
programs, reality TV, comedies, dramas and more." The site, which is essentially just an EW-branded YouTube channel, isn't all that notable in and of itself. But it's just one of EW's many digital
initiatives as of late.
This print-mag-turned-media-company has also launched a number of other digital offerings over the past months, including a popular "Must List" app for the
iPad and now iPhone, the integration of 2D barcodes into its print pages and experiments with video-in-print ads. Entertainment Weekly, which also runs the successful digital property at
EW.com, has never been one to shy away from embracing the digital age, and this YouTube channel is only a small part of that.
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