Nielsen Media Research and Scarborough Research announced a partnership to offer qualitative, multimedia information to local television stations in the U.S. Beginning January 2002. As part of the
agreement, the Scarborough television sales and training divisions will become part of the local television business unit of Nielsen Media Research, called Nielsen Station Index (NSI). This
partnership will offer television stations a combined qualitative and quantitative analytical service provider with one-stop shopping and training for the station's sales, marketing and promotional
activity.
-- Adam Bernard
