Hangover Relief For Sports Fans

  • November 14, 2001
Atlanta-based direct marketing and promotions company Sports & Entertainment Direct has been selected by Bayer Corporation to help introduce Alka-Seltzer Morning Relief, the new effervescent product for morning headache and fatigue associated with a hangover. S&E Direct will hand distribute 1.5 million samples of Morning Relief at approximately 30 sporting/leisure events from October 2001 to May 2002. The solo sampling distribution program will target males between the ages of 25-49 who are in tailgating or RV environment, particularly at auto racing and professional football events. -- Adam Bernard
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