PRIMEDIA Inc. has entered into a definitive agreement with the international group Observer AB to sell its Bacon's Information unit for $90 million. The sale is part of Primedia’s plan announced at
the time of the emap usa purchase in July to sell non-core assets, reduce debt and better focus the company. Headquartered in Chicago, IL, Bacon's Information is a leading provider of media
information services and software as well as media monitoring and press coverage analysis for the public relations industry. Bacon's also provides press materials distribution services.