DARTmail's Return Path

  • November 14, 2001
Return Path, Inc., a provider of email change of address services, announced the integration of its ECOA service into DoubleClick Inc.'s DARTmail. Similar integration projects have also been initiated with Bigfoot Interactive, a provider of strategic, ROI-focused email marketing technology and services, and Lyris Technologies, a leader in permission email marketing software. Return Path, which recently merged with its former competitor Veripost to form an industry standard platform for ECOA, enables businesses to clean their customer email lists, and capture consumer-authorized email address changes on an on-going basis.
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