Advertising.com, Inc. has launched an electronic Customer Relationship Management (eCRM) product suite for direct marketers. Utilizing proprietary and third-party eCRM technology, Advertising.com will
manage the delivery of interactive marketing campaigns designed to improve customer retention and cross-sell effectiveness. After acquiring customers for a client, or by using existing customer
databases, the new tool will use the collected, permission-based data to provide follow-up messaging. The company says that marketers employing the new technology will have a variety of message
options including periodic newsletters featuring personalized and relevant content; loyalty programs offering various rewards, special offers and coupons; electronic statements and other notices;
alerts; and event-based promotions.