- Bloomberg, Monday, September 13, 2010 12:01 AM
A year after its ratings debacle with comedian Jay Leno, NBC has changed course and will air prime-time shows from some of Hollywood's most expensive producers when the new television season begins
this month. General Electric Co.'s entertainment unit, the least- watched major broadcast network for six straight years, opened its coffers to attract Jerry Bruckheimer and J.J. Abrams, and is
introducing seven new shows to recover from last season's failed experiment with Leno's talk show in prime time.
NBC programmers probably had to earmark $125 million to $150 million
for new-show development, about double last year's total, according to researcher Jack Myers of the Jack Myers Media Business Report.
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