As of the beginning of December, ad-supported cable programming reached more than 83% of all U.S. households — its highest penetration level ever, according to Cabletelevision Advertising Bureau
analysis of Nielsen data. Of the 105.50 million total U.S. TV households on record through December 1st , 87.74 million — or 83.2% — received ad-supported cable programming. This compares to a
penetration level of 82.94% the month before. Since the end of the 1999/2000 season, U.S. penetration of ad-supported cable programming has increased 9.2% (+7.4 million homes) compared to growth of
4.5% (+4.6 million homes) for all TV households.