Employees from nine area ad agencies will be putting down their Palm Pilots and cell phones this month, and lifting up hammers and crates of food as part of the FirstStates Council Chapter of the
American Association of Advertising Agencies (AAAA) tenth annual Heart of Advertising.
Through the Heart of Advertising, local ad agency executives volunteer for a day of manual labor with
non-profit organizations throughout the region.
This year, volunteers will work with: Habitat for Humanity; the Greater Philadelphia Food Bank; The Gesu School; and Philadelphia Society for
Services to Children. One agency is even constructing American Flag pins to be sold for $5 each to support the September 11th Fund.
"The Heart of Advertising was created as a way for the ad
community to make a difference in our larger community with our hands, not just our creative ideas. Reaching out at this time of year is inspiring for each agency's employees,"' says Marc Brownstein,
Chairman of the FirstStates Council of the AAAA and President of The Brownstein Group.
Agencies participating in the Heart of Advertising are: Backe Communications; The Brownstein Group; Dorland
Sweeney Jones; JWT Specialized Communications; Knezick Pavone; Levlane Advertising; MayoSeitz Media; The STAR Group; and Tierney Communications.