Unilever announced today that it has selected Advertising.com, Inc. as its provider of wireless advertising services for the Nautica fragrance brand, a license of the Unilever Cosmetics International
division. Advertising.com will deliver, track and test the wireless creatives in an upcoming campaign for Nautica Latitude Longitude, a men's fragrance and grooming collection, via Advertising.com's
wireless ad serving and testing technology.