MeasureCast today reported that Internet radio broadcasters streamed fewer hours of news, talk and entertainment during the November 19-25 week than they did the week before because of the
Thanksgiving holiday.
The weekly MeasureCast Internet Radio Listening IndexT, which tracks listening to Internet radio stations measured by MeasureCast, dipped 16.5% to an index value of 235, due
largely to U.S. employees taking both Thursday and Friday off for the Thanksgiving holiday. However, weekend listening was up 3% over the previous week (Nov. 12-18).
In the meantime, more Web radio
fans are getting the holiday spirit. Cablemusic Network'sChristmas music stations experienced another week of larger audiences and increases in the total time
spent listening. In fact, the company's Christmas Classic station took ninth place in the latest MeasureCast Top 25T ranking with 11, 275 online listeners tuning in for 38,056 hours. The week before,
Christmas Classic ranked 31st with 5,486 people listening to just over 19,000 hours of music. The network's Christmas Rock station attracted 2,845 people (up from 1,307 people the previous week) who
listened for 3,774 hours, compared to 1,738 hours the previous week. And its Christmas Jazz station had 205 listeners (up from 134 the week before) who listened for 335 hours, up from 244 hours a week
earlier.
Other facts for the week of November 19 - 25
- 78% of all listening occurred between 5 a.m. and 5 p.m. Pacific.
- The peak listening hour was 11 a.m. Pacific, with 8% of the day's
listening.
- 13% of the week's TTSL occurred over the weekend.
- The peak listening day was Wednesday, Nov. 21, with 22% of all TTSL.
- The largest age group listening to Internet radio:
25-34 year-olds (29%).
- 57% of listeners were under 35; 28% were younger than 25; 7% were over 55.
- 70% of listeners were men; 30% were women.