In Week #10 of the 2001/2002 TV season, ad-supported cable delivered an average of almost 30 million households in primetime — an increase of 6.2% over the same period last year. According to
Cabletelevision Advertising Bureau analysis of Nielsen data for the week of November 26 – December 2, ad-supported cable’s average primetime rating rose to 28.1 points (+2.9%); and share climbed to
45.2 (+5.1%). Collectively, the seven broadcast networks (ABC, CBS, NBC, FOX, UPN, WB, PAX) experienced declines in all primetime audiences measures for Week #10. Their aggregate household delivery
dropped by 903, 000 homes (–2.6%); rating declined by 1.9 points (–5.6%); and share eroded by 2.2 points (–4.1%).