Toyota Motor Sales de Mexico announced the appointment of Carisma Advertising as the ad agency that will design and develop the advertising strategy to reinforce its entrance into the Mexican market,
planned for the second quarter of 2002. Carisma Advertising is a strategic alliance between Guillermo Flores Kanchi, President of Flores Kanchi Publicidad, based in Mexico City and Ad Americas, an
agency located in Los Angeles and specializing in the Hispanic market.