- Adweek, Monday, October 4, 2010 11:44 PM
Content companies started touting their participation in the Internet giant's new Google TV service, expected to be formally unveiled on Wednesday. Google TV tries to combine the best of the TV and
Web worlds. While reports have said that Hollywood companies have taken a careful approach to working with Google TV to avoid cutting into established revenue streams, Google has emphasized it would
not start creating its own content.
Time Warner's HBO will offer HBO GO, its online video destination for authenticated HBO subscribers, on Google TV. NBC Universal's CNBC will bring a
real-time financial news and data application to the Google TV platform. Online music service Vevo will make available a customized catalog of music programming on-demand or via autoplay through any
Google TV device.
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