Total magazine advertising revenue for the month of November closed at $1,582,558,240 – an 11.2% decrease from last year, according to the Publishers Information Bureau (PIB). Advertising pages for
November were 23,053, down 17.3% from last year. Year-to-date, advertising revenue decreased 4.3%, closing at $14,907,644,194, and ad pages were 219,554, down 10.9% over last year.
“Magazine
advertising continues to experience repercussions from the September 11th, as are most other media,” said Ellen Oppenheim, Executive VP and Chief Marketing Officer of the Magazine Publishers
Association.
November 2001 vs. 2000
Three of the major advertising categories showed positive dollar growth this November. Gains were noted in Drugs & Remedies (11.8%), Toiletries &
Cosmetics (5.7%) and Direct Response Companies (1.8%). Losses were most notable in Technology (-40%%), Media & Advertising (-28.5%), Financial, Insurance & Real Estate (-27.1%), Retail (-13.4%) and
Transportation, Hotels & Resorts (-12.3%). These are the 12 most significant contributors to PIB revenue, comprising more than 85% of total ad spending.
January – November 2001 vs. 2000
Gains were noted in six out of 12 categories for the year-to-date comparison, most notably in Toiletries & Cosmetics (17.7%), Drugs & Remedies (10.3%), Direct Response Companies (5.4%) and Food &
Food Products (5.2%). Losses were most notable for Technology (-28.2%), Retail (-16.5%), Financial, Insurance & Real Estate (-15.9%), and Media & Advertising (-15.4%).