24/7 Real Media, Inc., one of the leaders in interactive marketing, today announced that it is consolidating its entire suite of proprietary ad serving platforms into one - Open AdStream. This
platform consolidation will leverage the attributes of both the Open AdStream and 24/7 Connect systems. The consolidation of Open AdStream and 24/7 Connect marks the first time in the short history of
Web marketing that one platform will offer every form of Internet ad serving. 24/7 Real Media expects to realize an additional $4 to $6 million in cost efficiencies on top of the $10 million estimated
at the announcement of the merger of 24/7 Media and Real Media on October 30 of this year.