Shoe company SKECHERS USA, Inc. has signed an exclusive worldwide licensing agreement with Britney Spears for its 4 Wheelers roller skate line. Under the three-year agreement, financial terms of which
were not disclosed, SKECHERS will have the right to advertise and sell a Britney Spears collection of 4 Wheelers and skate accessories in the United States and throughout the world. The 4 Wheelers
license continues SKECHERS' relationship with Spears, which was first established by an agreement to endorse and promote SKECHERS athletic footwear in international print ads from January 2001 through
June 2002.
Adam Bernard