A week after it was discovered that Andersen destroyed documents that could be crucial to the government's probe into Enron's collapse, the firm took out full-page ads in The Wall Street Journal, The
New York Times, and The Washington Post in an attempt to restore consumer confidence in its business practices. The black-and-white ads contained a letter from Andersen's CEO Joseph Berardino, and
listed measures the firm has taken in the aftermath of its audit of the collapsed energy trading firm -- including the firing of their Houston-based partner in charge of the Enron account. A full-page
ad in the national edition of The Wall Street Journal costs about $167,000.