• November 1, 2010

Chevrolet is marketing its Volt electric car to kids. The company is taking a presentation, "The Power of the Plug: How Electricity Will Change Our World Again" about the properties of electricity, how it is generated and how it can change personal transportation to schools around the country. Schools can register to watch the presentation via a video web cast. Teachers who register will receive instructions on how to join the webcast and submit questions live, as well as a lesson plan developed by the General Motors education team. Classrooms that do not pre-register still may access streaming video at chevroletvoltage.com or on the Chevrolet Volt Facebook page.

The presentation is to take place at GM's Detroit-Hamtramck assembly plant where the Volt is made. General Motors says students from Detroit and Hamtramck area will visit the facility and take part in the discussion with members of the Volt team. Then comes a live question-and-answer session, where the Volt team will talk to the students who are there and the ones online.

The automaker says that its presentation links to the Michigan standard for introducing chemistry and electricity concepts in the classroom. The company is also recording the event for teachers. The program also features a Teacher's Guide, three worksheets, a classroom poster and a take-home brochure.

Chevrolet has held similar educational seminars earlier this year at Harvard-Westlake Middle School in Los Angeles; at Howard University Middle School in Washington D.C., and at the National Science Teachers Association National Conference on Science Education in Philadelphia.