Yahoo! Inc. and Federation Internationale de Football Association (FIFA), the world governing body of soccer, today announced that the Korean National Tourism Organization (KNTO) will participate in a
series of advertising opportunities on
FIFAworldcup.com, the official website of the 2002 FIFA World Cup Korea/Japan. As part of the agreement, KNTO will
present the official site's Destination Asia section, lending its expertise to enable soccer fans globally to find details about host cities, venues, tickets and hospitality in the Republic of Korea.
KNTO advertising and content will roll out in the coming months. KNTO will also receive additional visibility across the global Yahoo! network.
