Baseball Hall of Famers Sparky Anderson and Johnny Bench are playing together again in the latest commercial from Dairy Management Inc.'s "Ahh, the power of Cheese" campaign. A new television
commercial entitled "Say When" launches on Monday, January 7 and stars these two major league baseball legends. The commercial features Sparky Anderson as the tough-talking owner of an Italian
restaurant. Given his more than 30 years in the big leagues, he can't help but run it like a baseball team. The spot revolves around a young waiter who's been grating a mound of mouthwatering Parmesan
over a plate of pasta for a cheese-loving diner. Sparky notices that the waiter is beginning to grow weary and exclaims, "He can't even get it over the plate anymore." Sparky then signals, like a
coach making a pitching change, for a relief grater from his serving station. A veteran waiter trots out to the table. Sparky holds out his hand to the tired young waiter who gives him the wedge of
delicious Parmesan cheese. As the young waiter begins the long walk back to the kitchen, Sparky sends him off with a reassuring pat on the fanny. The veteran waiter rolls his shoulder, stretches,
takes a deep breath and begins vigorously grating more Parmesan cheese for the diner. The spot ends with Sparky's old pal Johnny Bench walking by him and saying wryly, in reference to the young
waiter, "I would've yanked him earlier."