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Yahoo Drives Weekend News

  • Mediaweek, Tuesday, November 9, 2010 12:35 AM
As part of its partnership with sponsor Buick, Yahoo News has rolled out "Weekend Edition," a lifestyle-focused content package. Weekend Edition features a mix of Yahoo-produced original video, plus content aggregated from sites such as The Daily Beast, Time and LiveScience.com.

Topics covered in the new section include exercise, entertainment and parenting. Yahoo has also integrated listings from its local feed, highlighting leisure activities and events.

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