In a campaign starting today and lasting until January 27, the Levi's brand will let the public decide which new ad will run during "The Big Game." Levi's SuperVote marks the first time in advertising
history that the public will preview and choose a brand's commercial to air during the most watched televised event of the year – the Super Bowl. The public can view and place their vote on a special
SuperVote micro-site. This micro-site is accessible through
levi.com and via ads on the
yahoo network,
mtv.com and
alloy.com. Two never before seen ads, "Crazy Legs" and "Up & Down" will be among the three choices, as will "Bull," one of the
most successful spots in the brand's recent history. Each ad will be shown on the SuperVote micro-site in its 30-second entirety. The winning commercial will be aired during the second quarter of the
big game. Voters will also have the opportunity to enter a special drawing to win Levi's products.