• January 7, 2002

For the third consecutive month, ad-supported cable network websites accounted for more than three-fifths of all time spent with media-related Internet venues. According to Cabletelevision Advertising Bureau analysis of Nielsen Net//Ratings data for November, the number of gross at-home and at-work usage minutes (unique audience x time/person) recorded by ad-supported cable network sites was 2.1 billion, compared to 1.4 billion for the collective websites of broadcast TV networks, radio, magazines and newspapers. On a percentage basis, ad-supported cable websites accounted for 60.3% of all time spent with media-related sites in November. Versus the month before, newspaper websites experienced the largest percentage decline in gross usage minutes, going down 3.9 minutes per user.