• July 31, 2003

In response to the pending Univision/Hispanic Broadcasting Corp. merger - a move that would create a Hispanic media behemoth - the Association of Hispanic Advertising Agencies yesterday released the following statement: "The Association of Hispanic Advertising Agencies has been closely monitoring the issues surrounding the pending Univision/HBC merger and believes that the attention and buzz it has garnered is further testament to the increased importance and relevance of the Hispanic market. Increasing numbers of major advertisers have just begun to develop strategies to ensure that they are reaching this market effectively. "AHAA also believes that competition is essential to ensure that the Hispanic market remains vibrant and healthy and continues to grow at a rapid pace. After careful deliberations about the pending Univision/HBC merger, AHAA believes that competition will still exist in the marketplace."