TNN President Albie Hecht announced that TNN: The National Network will be re-named Spike TV, reflecting its new brand positioning as the first network for men. The name change will take effect on-air
on Monday, June 16, and the network's new logo will be unveiled at the MTV Networks upfront presentation in New York City on Tuesday, May 6. The re-naming of the channel will be supported by a
multi-million dollar awareness campaign that will include on-air, outdoor and print advertising. For programming listing guides, Spike TV will utilize the abbreviation SPIKE.
