The universe of individuals worldwide with Internet access from home grew by nearly seven million people in March to a total of 379 million people, according to the Nielsen//NetRatings Global Internet
Index for March. Active Internet usage rebounded from a February drop, growing nearly 4% to 211 million people.
March also saw a brewing eCommerce battle between eBay and Amazon.com, as eBay's
unique audience grew by nearly four million people to a total of more than 22 million people - a spike that bumped eBay from #15 in terms of unique audience in February to #11 in March. At the same
time, Amazon.com's unique audience ranking dropped two places to #12 in March.
South Koreans led the 21 markets measured by the Nielsen//NetRatings Global Index in terms of page views for March.
South Korean surfers logged an average 2,164 page views over the month, or nearly 92 pages during each surfing session. By contrast, South Koreans spent the least amount of time of all surfers viewing
each page, passing a mere 28 seconds on a page before moving on. Australian users had the longest page view durations in March, with 54 seconds per page.