• August 29, 2003

Ford has awarded an ad and marketing contract to PRIMEDIA for the launch of its 2004 Ford F-150 pickup. As part of the campaign, the automaker will run more than 100 pages in a host of PRIMEDIA's automotive and outdoor titles, including Motor Trend, Hot Rod, Truckin', Hunting and In Fisherman. "The F-150 has been the top-selling vehicle in America for the past 21 years, so the next version is one of the most important Ford vehicle launches in decades," said PRIMEDIA Consumer Media and Magazine Group president Dave Ferm in a press release. "This commitment by Ford is a strong signal to the market that PRIMEDIA is successfully bringing together its targeted media assets for the benefit of our advertising partners." The firm's F-150 Action Plan was developed in partnership with Ford and ad agency J Walter Thompson.